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IXXI Netherlands

In the summer of 2010, three Dutch designers (Roel Vaessen, Paulien Berendsen & Eric Sloot) developed a completely new concept for wall decoration. Originating from a project for the Dutch Province of North Brabant, they conceived the innovative connector X to join 17.000 postcards together for a trade fair stand. After positive feedback and a nomination for the Dutch Design Awards, they decided to develop this new connector system into a flexible and versatile consumer product. As the designers Paulien, Eric and Roel were friends ánd neighbours, the whole concept was worked out in detail around the fire pit.
In the summer of 2010, three Dutch designers (Roel Vaessen, Paulien Berendsen & Eric Sloot) developed a completely new concept for wall decoration. Originating from a project for the Dutch Province of North Brabant, they conceived the innovative connector X to join 17.000 postcards together for a trade fair stand. After positive feedback and a nomination for the Dutch Design Awards, they decided to develop this new connector system into a flexible and versatile consumer product. As the designers Paulien, Eric and Roel were friends ánd neighbours, the whole concept was worked out in detail around the fire pit.