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Established in 1934 in Imabari Shikoku, Japan, Kontex has been proudly designing and producing original textile products. Since the beginning, their teams have successfully introduced some of the most fashionable and functional towels to the World. As an excelsior towel maker, they aim for highest quality and design standard that can only be achieved through their expert knowledge from over 79 years of experience.

The region where imabari towels are produced is blessed with soft water with very little heavy metal content, such as the subsoil water of Soja River that runs from the Takanawa Mountain Range and underground water coming from the sacred Mt. Ishizuchi. Through bleaching using water of such fine quality, it is possible to produce fabrics that are delicate and soft to the touch and showing vibrant colours. This has helped improve the dyeing technique of the Imabari towel production area, making this area Japan’s largest towel production area. Imabari towels are characteristic in that they absorb sweat and water quickly and are gentle to the skin, without leaving your skin feeling sticky after wiping off sweat or drying your body after a bath.

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