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Annabel Weber and Shanna Hermansen are a New Zealander and Australian both living in Copenhagen, Denmark. The friends worked together at advertising and design agencies in both Australia and Denmark before deciding to use their skills on an idea of their own. They love the nostalgia and fun of traditional alphabet magnets but thought it was a waste that they couldn't actually hold anything on the fridge (not to mention being kind of ugly...). The idea for Wordbits has been around since 2013 when Annabel first began researching, but it wasn't until she convinced Shanna to come on board years later that the pair really set about making it a reality.

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