Designed in New Zealand by ex-marketing and advertising executive, Anna Murray, Laing came about from her search for the elusive perfect sleepwear. A love of sleep, followed by lounging around in her pyjamas, meant the hunt for the perfect look was always on. As much as that search was around comfort, it was also driven by wanting sleepwear that reflected who she was; a grown-up, confident woman who dresses fashionably and with care outside the home. Fine cotton is used in many styles using only long-staple 60’s & 80’s, meaning they wash, wear and look beautiful for longer. French-seamed for the perfect finish, piped, pleated and tailored, the garments have been created as flattering classics to be loved for years, not a season. They are an investment in a stylish night’s sleep whether at home or travelling.