The Danish company OYOY Living Design was founded in January 2012 by the Danish designer Lotte Fynboe. The name is inspired by the OY letters, which since 1929 have been the signature on all Danish airplanes. Regardless of where in the world the planes may be located, the sense of belonging to Denmark is significant. OYOY Living Design they are also proud of their roots and the letters OY are to indicate their Danish heritage. Shape, graphic, colour and natural materials inspire her and underline her motto: 'Less is More'. Influenced by traditional Scandinavian design, the products in the design line Oyoy are redesigns of her childhood memories with subtle twists of Japan. Based on these memories, unique products are created focusing on form and shape meeting functionality.