In 1986, brothers Axel and Serge Van den Bossche decided to take over their mother’s business under the name of Serax. What started with a series of flower pots soon grew into an extensive range of decorative articles. In the early nineties the management team was strengthened with the arrival of Frank Lambert and the business moved to Kontich. Serax formed the basis of a significant (r)evolution in the floristry sector. Designs created by Belgian and international designers emerged and changed this sector forever.