Yamazaki began as a family business over 100 years ago in the Kansai Region of Japan. It has been passed down from father to son for four generations. Until the current CEO, Shigeru Yamazaki, Yamazaki produced only ironing boards. He decided to expand into a whole variety of household goods. As an old and respected brand in Japan, Yamazaki rules the market in ironing boards, umbrella stands and more. Their philosophy in designing products comes from its roots in Japan. In a country with a large population and very little space, Yamazaki's products are crafty and unique, designed to save space, and are compact and easy to store. The principles of Yamazaki's style are based in simplicity. Designs are minimalist and natural, made with high quality materials and built to last.