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Everdaily is on a mission to make your everyday cleaning products, more healthy and more beautiful, with less. Their goal was to simplify the clutter of products that were in our cupboards so they decided to create an all in one solution. They don’t believe there needs to be separate products dedicated to different rooms of the house. You shouldn't have a product that’s great in the bathroom but too toxic for the kitchen, or works for one surface and not the other. A good formula should do it all. It also didn't make sense for them to sell and ship water when you can simply use water from your tap at home. In a category known for its loud and single-use packaging, they decided to bring some beauty and longevity to the product so you can happily have the bottles sitting on your bench and use them more than once, re-use and re-fill. It was also important to have a product that was clean in more ways than one and wanted a formula that would be safe and non-toxic for a healthy home and family.