Olli Ella

Olli Ella was founded in London in 2009 by sisters Chloe and Olivia Brookman, with the name a sweet combination of their first and middle names. What started as a small nursery furniture and baby bedding range has grown into one of the world's most-loved children's brands, designing an ever-expanding collection of dolls, play and learning products, baskets, storage and wooden toys. At the heart of the range are the iconic Dinkum dolls (along with Dozy Dinkums and Cozy Dinkums), beloved for their gentle, snuggly charm and the way they invite children into open-ended, imaginative play. With eight children between them, the sisters consider themselves children before they are designers, and that warmth shows up in every piece - nostalgic and modern at once, made from sustainable natural materials, and crafted with a real focus on ethical production. From dolls and accessories to woven Luggy baskets, rattan toys and beautiful storage, Olli Ella creates the kind of children's pieces that don't go straight in the toy box - they get loved into adulthood. Shop Olli Ella online with free urban NZ shipping over $150, or visit either of our Wellington stores.