Sophie

Sophie was established in Auckland, New Zealand in 2015 by founder Belinda Cannon, with the goal of creating stylish, practical accessories and beautiful capsule clothing. The brand is named after Belinda's daughter, and that family-led philosophy still shows up in every piece - thoughtful, considered design made for everyday life. Each piece is designed in New Zealand and carefully produced abroad using high-quality materials and craftsmanship. Sophie's jewellery range is built to last, made from sterling silver or 14-carat gold plating for enduring quality, with delicate styles perfect for daily wear and stacking. Beyond jewellery, the collection extends into beautifully made vegan leather goods, hats and accessories in soothing neutral tones and soft textures, alongside a capsule clothing range of linen, cashmere, alpaca and merino pieces designed to mix, match and live in. Whether you're refreshing your wardrobe, treating yourself to a new everyday earring, or shopping for a thoughtful gift, Sophie is a quiet favourite. Shop Sophie online with free urban NZ shipping over $150, or visit either of our Wellington stores.