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Founder Walter Martiny designed the first Superga sneaker in Torino, Italy, in 1911. But it wasn't until 1925 that he expanded his collection to include vulcanised rubber soles, and in doing so created the now-iconic 2750 tennis shoe. The brand's classic minimalist styles and new hits - beloved by Italians for weekends and getaways - now count fans all around the World.

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