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Veja is a French brand of ecological and fair trade footwear and accessories that was founded in 2004 by Sébastien Kopp and Ghislain Morillion. Born out of a desire for a new kind of fashion, Veja works with cooperatives of small producers and social associations in Brazil and France. Veja started out as a company with a mission: to disobey rules of commerce and prove that a sustainable way of doing business is not in contradiction with making profits. Since then, Veja has made their main focus sneakers: a universal, fashion product of which conventional methods of production has significant social and environmental impacts.

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