Nature Baby

Nature Baby is the trusted New Zealand brand creating organic, sustainable essentials for newborns, babies and toddlers. Co-founded in 1998 by Georgia and Jacob Faull after the birth of their first child, the label was born from a simple desire to find natural, non-toxic alternatives in a world that was mostly offering synthetics. From a stall at London's Spitalfield's Market and a first store in Auckland's Grey Lynn, Nature Baby has grown into one of New Zealand's most beloved baby brands, with its own stores, a thriving online shop, and a presence across Australasia. Every piece is made from premium natural fibres like certified organic cotton and merino, ethically sourced and free from harmful chemicals, so it's kind to growing bodies and sensitive skin, and kind to the planet too. The range spans organic cotton bodysuits, breathable sleepwear, cosy merino layers, everyday basics, bedding, and thoughtful newborn accessories, all in timeless styles and classic colours you can hand down again and again. As a proud Wellington stockist, we're here to help with baby shower gifts or new arrivals. Shop Nature Baby online with free urban NZ shipping over $150, or visit us at either of our Wellington stores.