Nature Baby is a New Zealand family business founded by Georgia and Jacob Faull specialising in products that nurture you, your baby and nature. It was established in 1998 and began as a quest for innovative products for their own family. From the beginning they decided to never compromise, to keep learning and developing, always providing products that meet their core values and philosophy. Pure so that they are best for baby; high quality so that they are safe and long lasting, used for the lifetime of baby and passed to the next; useful so that you get the essentials you really need; and caring in everything they do. They focus on making everyday essentials for baby that are ethically and sustainably made. It is about looking after your baby as well as the planet and its people.