Araminta James

Araminta James is an Australian lifestyle label founded by Georgie Browne, who launched the brand from Noosa, Queensland in early 2021 after relocating from Melbourne. The label built its name on terry towelling sets that fused Melbourne's soft-tailored aesthetic with coastal Queensland's relaxed beach culture, and it grew rapidly when pandemic-era demand for elevated loungewear took off, reaching customers in Europe, Japan and the US. Today its range spans easy silhouettes in premium fabrics - oversized tees, graphic sweatshirts, trackpants and casual sets — under the tagline "effortless style, transforming the ordinary,".