Lily & George

Since 2008, Lily & George - designed in New Zealand by duo Amy and Richie, alongside their children, has been creating more than just soft toys.

Their thoughtful collection of plush companions, comforters, rattles, and blankets is designed to spark imagination, emotional connection, and wonder in little ones. Each character is lovingly sketched, carefully crafted from soft, safe materials, and infused with whimsical personality that invites playful storytelling and lifelong friendships.

Adored by families across New Zealand, Australia, and beyond, Lily & George pieces are little adventurers in their own right, ready for cuddle-time adventures, naptime snuggles, or living-room safari missions. With a deep commitment to craftsmanship and warmth, this brand offers beautifully made toys that feel like old friends from the moment they’re first held.