Lily & George

Since 2008, Lily & George has been designing beautifully crafted soft toys and baby essentials right here in New Zealand. The brand is the creative work of duo Amy and Richie, who collaborate on every design from the first pencil sketch through to choosing the perfect soft, safe fabrics. Their two children, Liam and Thea, are part of the magic too, testing new toys for cuddle-ability, offering honest feedback, and even lending a hand with packing orders. The Lily & George range is full of whimsical plush characters, comforters, rattles, blankets, and baby bibs, each designed to spark imagination, emotional connection, and lifelong friendships. Now loved in over 300 stores across New Zealand and Australia, these are toys that feel like old friends from the moment they're first held. At Tea Pea, we're proud to stock Lily & George for little ones who love a soft companion to snuggle. Shop in-store at our two Wellington locations or online, with free urban NZ shipping over $150.