Josie Joan's

Josie Joan's was founded in Melbourne in 2017 by Rebecca, a mum of two who named the brand after her grandmother Josie and her mother Joan. What started as a small passion project has grown into one of Australia's most-loved children's accessory labels, known for hair clips, scrunchies, headbands, bonnets, backpacks and bibs made with beautiful designer fabrics. Each piece is handcrafted using carefully sourced materials including Liberty of London art fabrics, Rifle Paper Co prints and lovely linens, so every accessory feels a little bit special. The designs are made for everyday wear and pretty occasions alike, with style, comfort and quality at the heart of every stitch. It's the kind of brand that turns a simple hair clip into a keepsake, and a headband into a memory. Shop the Josie Joan's collection online with free urban NZ shipping over $150, or visit us in either of our Wellington stores.