Nooan

Nooan is a New Zealand sock company with a single, well-executed idea: that what you put on your feet matters more than most people think. Every pair is made in New Zealand from AoteaTherma™ - their signature yarn blending superfine merino wool (selected from the top 5% globally) with New Zealand possum down. The result is a fibre with a naturally hollow structure that insulates, breathes and regulates temperature in a way synthetic fabrics simply can't replicate. Naturally odour-resistant, non-allergenic and - unlike most wool - machine washable and tumble dryer friendly. Fully traceable to New Zealand farms and ethically sourced throughout.